At the beginning of the year, Optiva Media participated in the project SmarTerp kick-off, a one-year EIT Digital project. Since then, our R&I team has been studying the potential benefits of using the SmarTerp tool to make media more accessible.
The European Union is committed to making life better for its citizens and actively promotes inclusion. The principle of accessibility aims to dismantle the barriers that hinder the enjoyment of rights by persons with disabilities. The issue concerns not just physical access to places, but also access to information, technologies, such as the Internet, communication, and economic and social life.
Making media more accessible is an inclusive practice that allows people with disabilities to interact with the social and cultural life of the Union. Mass media plays an important role in day-to-day socialisation, and it is also an important opinion former. To make media more accessible, Optiva Media R&I is pushing the concept of InclusiveTV.
Inclusive TV is being developed under SmarTerp as a first proof of concept. However, we want to keep working on it under the Horizon Europe framework.
The idea is to create an end-to-end solution aimed at OTT providers to introduce near-real-time live TV augmentation with subtitling, translation and sign language interpretation. It makes audiovisual content more accessible, especially for people with cognitive and hearing disabilities. It could also help immigrants that are not fluent in the language.
Source TV signal is diverted from standard contribution to remote facilities for AI-assisted augmentation that provides captioning, live audio and sign language interpretation, and then distributed to audiences as an integrated feature of TV operators.