The SocialTV project by Eurostars, is a collaborative project by TVUp, Salin, and Optiva Media, which centers around the creation of a co-watching experience for linear TV with group recommendation, VR, and gamification features.
The group recommender system, developed by Optiva Media tailored for users seeking to engage in collaborative content consumption experiences. The primary aim is to cater to individuals who wish to embark on co-watching sessions but are confronted with the challenge of selecting suitable content.
This innovative system operates by employing gamification elements to elicit preferences and interests from the participating users. Through a series of engaging questions and interactive features, the system facilitates the extraction of individual preferences within the group. Leveraging this data, the system then undertakes a comprehensive analysis leveraging advanced recommendation algorithms, to offer a harmonious and enjoyable content selection that caters to the diverse interests within the group.
Through gamification, data analysis, and intelligent recommendation mechanisms, the project aims to enhance the co-viewing experience by alleviating the common dilemma of selecting content that resonates with all members of the group.
Consumers often use recommendation systems to discover relevant content more easily when reading media or watching Video. However, what is shown to consumers is nowadays often automatically determined by opaque AI algorithms. The highlighting or filtering of information that comes with such recommendations may lead to undesired effects on consumers or even society, for example, when an algorithm leads to the creation of filter bubbles that implicitly discriminate against sensible social aspects such as race, gender, social, cultural inclusion, etc… or amplifies the spread of misinformation.
For this reason, Optiva Media is developing a content recommendation system for end-users that can be tuned to align with societally important aspects such as inclusivity, cultural and sexual diversity, etc promoting patterns of responsible content consumption while still matching users’ preferences.