A combination of demographic, consumer behaviour and technology trends is dramatically remodelling the TV industry landscape. It’s undeniable that the digital transformation has already begun and it has been driven by a change in consumer expectations who demand instant access to content, anytime, anywhere.
The coexistence of the old (linear TV) and new (VoD, streaming) paradigms have ignited the emergence of new technologies and business actors. As a result, there is an overwhelming collection of available content which increases the offer of platforms and streaming services every day.
To address these challenges, Optiva Media R&I has adopted a threefold mission: Understand TV, Explain TV, Change TV. The nature of this mission plays a decisive role in Optiva Media’s development, helping to build key digital skills while strengthening its role in the market.
Below, we list some of the key points that inspire Optiva Media R&I in its research activities towards a data-centric TV: